Spectus Window Systems
Spectus News

CHANGING SUPPLIERS

   

Chris Ross, Product Manager of Spectus Window Systems and the man in charge
of setting up new customers, explains why changing supplier doesn't need to be
disruptive or painful.

All gain, no pain

In all aspects of life (except perhaps where vending machines are concerned) change
is inevitable. Nowhere is the truth of this more obvious than in business where the
difference between leading your market and being led by your market is often a
reflection of your company's attitude to change. Fear of change holds companies
back, and prevents them making the decisions they want and need to make in order
to move forward and grow. In most cases, however, it is not change that these
companies actually fear. It is uncertainty. Change and uncertainty are best mates.

They hang around together all the time. So much so that people end up thinking they
are one and the same. But change and uncertainty are two very different things.
An ability to distinguish between the two is what sets some companies apart and
enables them to successfully embrace change. And it's one of the reasons why
these companies grow.

Reducing uncertainty

While change is inevitable, uncertainty is simply
bad. Get rid of the uncertainty and suddenly
change doesn't look nearly as scary.
Recognising this is the key to successfully
introducing and managing change. It is this idea
that underpins the way we approach change at
Spectus - not only in terms of managing the
evolution of our own company but also in how
we set about supporting new customers before,
during and after they start using our products.

Smooth operator

Fear is understandable. In fact, squaring up to
what can go wrong is a vital part of ensuring that
it doesn't. Unless you recognise where potential
problems lie, you can't prevent them.
This is what sets the support Spectus offers
its customers apart.


Chris Ross, Product Manager
of Spectus Window Systems and the man
in charge of setting up new customers.
   

We start by identifying the areas of uncertainty then set about nailing them down.
This involves drawing up thorough project plans which address every detail in depth
and ensure everyone understands who should be doing what and when.
Good communication between the systems company and the fabricator, as well as
internally between departments, is essential. It is also important to recognise that
all areas of the business need support. Every member of the fabricator's team -
whether they work in sales, on the factory floor, or in the boardroom - needs to be
familiar with both the differences and the benefits of the new system. It is essential
to communicate not just what has changed but also why it has changed.

Spectus recognises this and addresses it through a comprehensive program of
tailored product presentations, adaptations to machinery and software, tooling audits,
costings and practical, hands-on technical support.

Choose how you change

Marketing support is another vital part of the change process. This is why Spectus
offers literature, PR and advertising to customers as well as advice on re-branding if
required. We also recognise that one size doesn't fit all. Every customer is different
and the support on offer is tailored to reflect the needs of the individual customer.
For instance, Spectus gives fabricators the option of changing gradually, phasing
out their old system while introducing ours, or a fast and complete changeover all
done and dusted in a matter of weeks. It's another example of what sets us apart.
It's another example of why change can be painless.

The heart of your business

As a fabricator, your choice of system goes to the very heart of your business.
A bad choice will constantly undermine your potential for growth. However, no matter
how compelling and obvious the need to change system becomes, some fabricators
still hold back because they fear the solution more than they fear the problem.
They fear change even more than they fear the gradual collapse of their own
business! Put in such stark terms, the case for change seems obvious but it
is important to recognise that reluctance to change is perfectly understandable.
Managing change isn't easy. It takes understanding and experience - without
which things can go wrong.

We've all heard the horror stories: how machinery and software required lengthy
adaptation & endless adjustments before it would work properly with the new profile;
how windows still came off the line with problems because little things had been
overlooked in staff re-training; how installers broke sealed units because the beads
or gaskets were too tight (or not tight enough!); how the red mist descended upon
normally calm and reliable installation teams because new windows took twice as
long to fit as the old ones. Not to mention sudden shortages of profile causing
half-made frames to pile up in the factory while valued customers drift away.

If you are considering a change, don't just pick a product.
Check that your new supplier has a convincing plan to take you through the hazards
of the change process. The more they've done the better your chances.
Knowing what can go wrong, Spectus has meticulously well-planned and
organised project plans to ensure disasters don't happen.


Spectus has meticulously well-planned & organised project plans to ensure disasters don't happen

Pick the package, not just the product

Product is, of course, vitally important in all this. But if you are thinking of changing
suppliers you need look beyond product and focus on the bigger picture. You must
look at the whole package. Spectus offers an unrivalled product range, but what really
sets us apart is that fact that our profile is only part of what we offer our customers.
We also offer a genuine partnership designed to support our customers as they
change and grow. Now that really is a change!